Consumer behavior have shown a dramatic shift toward a preference for seamless digital banking solutions. Many banking customers now want simple and reliable products and services from their banks and other financial institutions. If these customers cannot get what they want from their existing bank, they will look elsewhere. This has brought about a challenge for what would be considered “traditional banks” as they seek to combine their customers’ expectations with technology-enabled solutions while new Fintech startups are stepping up as formidable competitors.
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