In Part 1 of our article, we briefly summarised the challenges faced in the uptake of eIDAS services for SMEs. A recent study conducted for the European Commission found that awareness and lack of resources were the main barriers. Efforts to highlight the benefits of eIDAS services through real-life case studies was also found to be lacking. In order to address these barriers to adoption, certain recommendations were made which are summarised below.

Spreading the Word

The recommendations made by the report mainly revolve around enhancing communication and information dissemination. These include:

  • Using partners like SME associations and service providers to act as intermediate links to spread awareness. This is essentially a precursor to the hub and spoke model that we touched upon in our previous article.
  • Other initiatives like webinars, interactive tools, infographics, preparation of course material covering the basics, videos, guidebooks and so on.
  • Using social media to spread awareness and creating a discussion space for related topics like the eIDAS Observatory.

Sector Specific Successes

New call-to-actionThe study noted that they found that the interest from certain sectors was noticeably higher. Service providers and participants from the financial services sector were especially interested, and this was reflected in the numbers during webinars, workshops and the use of the interactive tool. This may be attributed to a number of reasons, but the focus should be to replicate the success witnessed here in other sectors as well.

For instance, the benefits that eIDAS provides for performing quick and painless KYCs for the financial services sector might be equally useful for professional service providers as well. They just need to be made aware of the potential time and cost savings. As another example, the benefit of eTimeStamps for the logistics and eCommerce sector should be apparent as well. There is no reason adoption here should be lower than in other sectors.

Understanding and addressing pain points

SMEs rightly focus more on on-the-ground implementation rather than on lofty concepts or ideas which exist only on paper. Therefore, in order to reach SMEs, service providers and EU agencies have to first identify and then address their specific pain points. For example, an online commerce business would immediately be interested in a solution that can help them detect, reduce or eliminate fraud rather than a generic “enhanced security” pitch. These pain points may even differ from country to country which is why a distributed hub and spoke model for spreading awareness might be more effective than a centralised repository.

At the end of the day though, the key to cracking the SME market is establishing trust. Any moves made towards that direction will undoubtedly lead to greater adoption and make the whole imitative a success.

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References and Further Reading

Other Related Articles: # eIDAS # eIDAS Use Cases

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